Privacy Policy

SELORA — PRIVACY POLICY

Last Updated: September 2026

At Selora, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect when you visit our website, place an order, contact us, or otherwise interact with Selora, and how we use and protect that information.

By using our website or purchasing from Selora, you agree to the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

When you browse our website, create an account, place an order, or contact us, we may collect information that helps us provide our products and services to you.

Personal Information

Depending on how you interact with Selora, we may collect:

Full name
Mobile/phone number
Email address
Billing address
Shipping address
Order and purchase details
Payment and transaction information
Account information, if you create an account
Information you provide when contacting customer support
Any other information you voluntarily provide to us

We do not store your complete card, UPI, or other payment credentials on our own systems when payment is processed through third-party payment providers.

2. INFORMATION COLLECTED AUTOMATICALLY

When you visit the Selora website, certain information may be collected automatically through cookies and similar technologies.

This may include:

IP address
Browser type
Device type
Operating system
Approximate location
Pages you visit
Products you view
Time spent on our website
Website or search terms that referred you to us
Information about how you interact with our website

This information helps us understand how customers use our website and allows us to improve the shopping experience.

3. HOW WE USE YOUR INFORMATION

We may use the information we collect to:

Process and fulfill your orders
Confirm your purchases
Arrange delivery of your products
Process payments through our payment partners
Provide order and shipping updates
Respond to your questions and customer-service requests
Process returns and exchanges
Maintain and improve our website
Personalize your shopping experience
Prevent fraudulent or unauthorized transactions
Send important information regarding your orders
Send promotional offers or marketing communications where permitted
Analyze website performance and customer behavior
Comply with applicable laws and legal requirements

We only use your information for legitimate business purposes and as necessary to provide our services.

4. PAYMENT INFORMATION

Payments made through Selora may be processed by third-party payment providers.

Your payment information may be securely transmitted directly to the relevant payment provider for processing. Selora does not intentionally retain complete credit/debit card numbers, UPI credentials, CVV numbers, or other sensitive payment credentials on its own systems.

Payment providers may have their own privacy policies and terms governing how they process your information.

5. SHIPPING AND DELIVERY

To fulfill your order, we may share the necessary customer information with shipping and logistics partners.

This may include:

Customer name
Delivery address
Phone number
Order details
Shipping information

This information is shared only to the extent necessary to deliver your order and provide related shipping services.

6. CUSTOMER SUPPORT

When you contact Selora through email, WhatsApp, phone, social media, or other communication channels, we may collect the information you provide.

We use this information to:

Respond to your questions
Assist with orders
Handle exchange or return requests
Resolve complaints
Provide after-sales support
Improve our customer service

7. COOKIES AND SIMILAR TECHNOLOGIES

Selora uses cookies and similar technologies to provide a better and more convenient shopping experience.

Cookies may help us:

Keep products in your shopping cart
Remember your preferences
Maintain your session
Understand how visitors use our website
Improve website performance
Analyze website traffic
Provide relevant marketing and advertising

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of some parts of our website.

8. SHOPIFY AND THIRD-PARTY SERVICES

Selora's online store is powered by Shopify.

We may use third-party services to operate our business, including services related to:

Website hosting and e-commerce
Payment processing
Order fulfillment
Shipping and delivery
Website analytics
Customer communication
Marketing and advertising

These service providers may process certain information on our behalf or as necessary to provide their services.

Each third-party service provider may have its own privacy policy and terms of service.

9. MARKETING AND COMMUNICATIONS

If you provide your contact information or otherwise consent to receive promotional communications, Selora may contact you about:

New collections
Product launches
Special offers
Discounts
Seasonal sales
Promotions
Other Selora updates

You can choose to stop receiving promotional communications at any time by following the unsubscribe instructions in the communication or contacting us.

Please note that even if you opt out of marketing communications, we may still send essential messages relating to your orders, payments, deliveries, returns, exchanges, or account.

10. FRAUD PREVENTION AND SECURITY

We may use your information to identify and prevent:

Fraudulent transactions
Unauthorized purchases
Abuse of our services
Suspicious activity
Security threats

We take reasonable technical and organizational measures to protect your personal information.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

11. SHARING YOUR INFORMATION

We do not sell your personal information as a regular part of our business.

We may share information with trusted service providers when necessary to operate Selora and provide our services to you.

Information may be shared with:

Shopify
Payment service providers
Shipping and logistics partners
Website and technology service providers
Analytics providers
Marketing and advertising service providers, where applicable
Customer-support service providers
Government authorities or law-enforcement agencies when legally required

We only share information where there is a legitimate reason to do so.

12. LEGAL REQUIREMENTS

We may disclose your information when we reasonably believe disclosure is necessary to:

Comply with applicable laws or regulations
Respond to a lawful government request
Protect our legal rights
Prevent fraud or illegal activity
Protect the safety of our customers, employees, or others
Enforce our terms, policies, or agreements

13. DATA RETENTION

We retain your personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include retaining information for:

Order processing
Customer service
Accounting and tax requirements
Legal and regulatory compliance
Dispute resolution
Fraud prevention
Business records

When information is no longer required, we may securely delete or anonymize it where appropriate.

14. YOUR PRIVACY RIGHTS

Depending on applicable law, you may have certain rights regarding your personal information.

These may include the right to:

Request access to information we hold about you
Request correction of inaccurate information
Request deletion of certain information
Withdraw consent where processing is based on consent
Opt out of promotional communications
Ask questions about how your information is being used

To make a privacy-related request, please contact us using the details below.

We may need to verify your identity before processing certain requests.

15. CHILDREN'S PRIVACY

Our website and products are intended for a general audience and are not specifically directed toward children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us so that we can review and take appropriate action.

16. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, social-media platforms, payment services, or other external websites.

Selora is not responsible for the privacy practices, content, or security of those third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

17. SOCIAL MEDIA

Selora may maintain accounts or links on platforms such as Instagram, Facebook, WhatsApp, or other social-media services.

If you interact with us through these platforms, your interactions may also be subject to the privacy policies and terms of those platforms.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, technology, or applicable legal requirements.

When we make changes, the updated policy will be posted on this page with a revised “Last Updated” date.

We encourage you to review this page periodically.